2024 WFIM EVENTS

Register Now for the WFIM Holiday Gala
with keynote speaker Deb Craven, President Longos
Deb Craven shares how unplanned surprises (both good and challenging) have shaped her career, who she is, and how critical it is to embrace all of it, be authentic and use it to empower leadership.
Join us on Nov. 28th from 5-9pm at Millennium Gardens Banquet Centre, Brampton
We are delighted to have Deb Craven, President Longos as our Holiday Gala Keynote Speaker!
Learn about Deb’s leadership journey spanning various positions across multiple industries and categories, leading to her current position to lead and grow the business in the grocery industry at Longos.
Be inspired by how she has put her skills and experience to action to lead as the first woman and non-family member to hold the role of president.
Gain insights in key priorities for the organization and how it aligns to her sense of responsibility in the company, industry and community.
Deb’s charity of choice is Habitat for Humanity, a women leadership initiative at Longos.
Our traditional raffle prizes donated by attendees, members, community will be drawn at the Gala, with proceeds to this worthy cause. Be sure to bring CASH as no ATM onb site!
Come to enjoy the networking and warm, atmosphere that is uniquely WFIM for women in food industry management attendees and supportive industry male allies and women of all levels and functions across the grocery and food industry.
Bring your colleagues, clients, family and friends as WFIM kicks off the Holiday season.
LOCATION
AGENDA
Time | Activity |
---|---|
5:00pm | Registration Open |
5:00pm – 6:15pm | Networking, Appetizers served, Raffle Prize Tickets on Sale |
6:15pm – 6:30pm | Emcee Makes Announcement to be seated and last call for raffle ticket purchases |
6:45pm – 8:10pm | Dinner is served starting (soup, main course, dessert, coffee & tea / raffle prize winners will be announced during dinner) |
8:10pm – 8:30pm |
Emcee introduces presentation part of evening:
|
8:30pm – 8:45pm | WFIM Scholarship recipients awards & presentation |
8:45pm – 9:00pm | Closing Remarks |
9:00pm | Event Ends |
COST
*Early Bird Ends Nov. 8th / Final Registration closes Nov. 21st (no refunds accepted after this date)
WFIM Members | Non-Members | WFIM Students/Retirees |
---|---|---|
$85.00 + HST (early bird) $100.00 + HST (after Nov. 8th) |
$100.00 + HST (early bird) $130.00 + HST (after Nov. 8th) |
$60 + HST (early bird) $75 + HST (after Nov. 8th) |
*If you are interested in registering groups / tables, please email admin@wfim.ca as soon as possible so we can accommodate your needs. Please also register meal choice (meat or vegetarian) and contact info.
Look forward to seeing you on Nov. 28th for a fabulous evening with industry colleagues, clients, friends and family!


Keynote Speaker
Deb Craven, President Longo’s
Deb Craven is a seasoned executive with decades of progressive experience. She has built an incredible career grounded in hard work, supportive managers, curiosity, and having the confidence to speak her mind with strong humility.
Deb is the President at Longo’s. She joined the organization in 2019 as the Chief Financial Officer and later became the Chief Operating Officer. During her tenure at Longo’s, she has successfully delivered exceptional growth while architecting the extraordinary expansion of the company, including supporting the partnership with Empire. Previous to Longo’s, she has held progressive financial management positions at Purolator, Nike, and Canadian Tire (Mark’s and Sportchek).
She achieved her Chartered Accountant designation (ICAO) and an Honours BBA (Co-Op) from Wilfrid Laurier University. She also received the Star Women in Grocery award.
Deb is married with 2 adult children and enjoys the gym, cycling and is learning to play tennis (and trying to love golf).
She gives back to the community with her support of charitable organizations. Over the years she has proudly served on the Board of Directors for The Learning Partnership, Sagesse, and Kids Help Phone.